PETALING JAYA, July 6 (Bernama) -- Midea Scott & English Electronics Sdn Bhd (Midea SEE) is confident of seeing sales for its Midea brand of electronics goods increase to RM60 million this year.

It also expects to increase its share in the local market, having embarked on a multi-million ringgit nationwide campaign to re-position its brand and increase awareness of the Midea brand.

The company recorded RM33 million in sales last year, said Managing Director Ng Kong Chin.

Midea SEE is the sole distributor of the Midea brand of electronic appliances in Malaysia including a range of air conditioners, washing machines, freezers and small appliances from China.

He said the company which has already recorded RM26 million in sales for the first half year, was confident of seeing a sales growth of 80 per cent for the year compared with 60 per cent growth seen last year.

Speaking to reporters at the Midea brand re-positioning launch today, Ng said the target was achievable based on an anticipated higher demand for Midea products as goods from China would be cheaper following the lower duties now. Duties had come down from 12 per cent in 2008 to five percent last year and it is presently at zero per cent.

On its market share, Ng said the company aimed to capture 10 per cent of the local market share for air-conditioners.

As for its promotions, he said the company had RM4 million for promotional activities this year.

"As our brand name is relatively new in the market, we hope with our marketing strategies, we will be able to speed up the acceptance of our products by consumers," said Ng.

It also plans to expand its dealership by another 100 networks this year from 350 active networks currently.

Midea See is a joint venture between Midea Group of China and DRB-Hicom Bhd.

-- BERNAMA