KUALA LUMPUR, July 1 (Bernama) -- Kaspersky Lab, a leading developer of secure content management solutions, is looking at increasing its share in the personal secure content management software market in Malaysia from the current 50 per cent.

Channel Sales Director of South East Asia, Kaspersky Lab, Jimmy Fong said this at the launch Thursday of the latest version of Kaspersky Internet Security 2011 and Kaspersky Anti-Virus 2011 and the introduction of Datuk Lee Chong Wei, world number one badminton men's singles champion as the first Malaysian ambassador for Kaspersky Lab.

"We are the most committed anti-virus (software solution provider) in Malaysia. The introduction of new version of our products as well as appointment of Datuk Lee Chong Wei will increase our market share," Fong told reporters after the launch.

He said the new version of Kaspersky Internet Security 2011 and Kaspersky Anti-Virus 2011 will be available in a week's time.

On the appointment of Lee as the brand ambassador of Kaspersky Lab, Fong said: "We are proud to have Lee on board as Kaspersky Lab's first Malaysian brand ambassador. He is a Malaysian and a world champion, which complements our aim to be number one in Malaysia and globally."

Lee will join international action movie superstar, Jackie Chan as the second Asian brand ambassador for Kaspersky Lab.

Meanwhile, Lee said that it was an honour to be selected to represent Kaspersky Lab.

"I have been using Kaspersky Internet Security for the past two years with excellent results.

Lee said being a professional badminton player requires him to be out of the country for almost half the year, participating in tournaments during which time he stays in touch with family, friends, team mates via the Internet.

He said he also carried out numerous online transactions including banking, shopping and bill payments.

Lee will appear in Kaspersky Lab advertisements in Malaysia.

-- BERNAMA