First trend: Franchised store will become the main channel for high-end towels

Apart from distribution channels including supermarkets, department stores, a new trend of selling towels through franchised stores is emerging especially in first or second line cities. This operating mode has become an inevitable trend.

Second trend: Demand for towel is increasingly diversified; the market calls for more innovation products

Consumers are no longer satisfied with a clean and simple towel, and have begun to pay more attention to fashion, environmental protection, decoration, health, and individuation needs. The industry is bound to set off a product innovation war that focus not only on technical content of the products, but also on consumers' specific needs and lifestyles.

Third trend: Intensified Competition

From price competition, product competition, and advertising competition, the towel market is facing a new round of deeper competitions, such as service competition, as well as business model competition. Enterprises need to focus on integration of resources, especially in the modern commercial retail resources and to effectively establish lasting depth communication with target consumer groups, in order to enhance their capacity to occupy a bigger market.

Fourth trend: A focus on women's towel market

Women remains the most important consumer sector as the needs of women on towels are far higher than that of men and other consumers and also, they are usually in charge of household products, thus becoming the major buyers. Producers that successfully win the hearts of women consumers easily become the market leader and have a role in deciding the future of their industry in China's towel market.