In late 1988, two enterprising businessmen after both having spent umpteen years in the services industries, got together to explore the idea of venturing into the food manufacturing trade, specifically the instant beverage industry, thus the advent of IN-COMIX FOOD INDUSTRIES SDN BHD on 10th April 1989 - the first factory in Malaysia to manufacture 3 in 1 instant coffee-mixes and instant cereals. The pioneering years were indeed hard as it took more than just time and money to learn the intricacies of the trade - it took personal sacrifices and sweat, emotional and physical distress, and lots and lots of courage and commitment to drive the company forward. Today, after more than a decade in the profession, we retain the same kind of courage and commitment we displayed over the years to transform our company from a mere two-man operation to that employing more than a hundred employees. Gone are the hand-operated sealing machines of yesteryears, in its stead are state-of-the-art machineries that can produce consistent high-quality products - products that had won us international awards and recognition. A spanking new factory lot offering 56,000 square feet of productive space now replaces the original two shop-lots we started off with. All these achievements have not made us lose sight of the fact that we must not only be committed and passionate about what we are doing but to do even more as new challenges and threats continually confront us. The globalized economy where countries have no frontiers and the rapid growth of e-commerce where goods and services can now be transacted from the comforts of home or office or any whereabouts bring about new opportunities to the leaders and disasters to the laggards. As a progressive, pro-active and professional enterprise, we have a vision of being among the leading global player of instant beverage products. Our missions are simple. - We aim to become a globalized group with business operations or affiliates throughout the world. - We will be customer-focused from the very first contact irrespective of their domicile or nature of inquiry. - We will be quality-conscious in every step of the supply chain to ensure that only safe and healthy products are manufactured under our brand names. - We will equip our human resources with the tools, techniques and know-how in carrying out their duties to the best of their abilities. In short, we want to exceed not only our customers' expectations but also that of anyone who deals with us. We have highlighted some of the exciting things we have done and will be doing in the near future in our website and we hope you will have an enjoyable time browsing through our web-pages to know more about our company, our products and our people.